The sexy lie is not a good one

TED (Technology Entertainment Design) is a favorite source of enlightenment for many people all over the world. Today i want to direct attention to a particular TED talk titled ‘The sexy lie’ given by Caroline Heldman. Why stop & take notice of this talk ? Here’s why:

1) Enlightenment on the lie- Sexual objectification is empowering women
2) Her dexterous use of logic,rationale, facts & research exemplifying what women can achieve by focusing in the right direction
3) Her compelling passion
4) She delivers a resounding appeal in a commanding tenor that just arrests attention.

Shout out to all marketers,advertisers and media agencies out there who really ought to internalize the message.

“You are the architects of your future & sometimes architects have to demolish paradigms to build a better world….”

 

Even if you don’t care too much about this idea,my suggestion is to listen to it because you might just pick up good points on how to make a successful, impactful  presentation.
Note : Following information is from TED’s video
Caroline Heldman : Chair of the politics department of Occidential College in Los Angeles, Dr. Heldman appeared in the acclaimed documentary, Miss Representation and is co-editor of “Madame President: Are We Ready for a Woman in the White House?” She is a frequent commentator on radio and television.

TED:TED is a nonprofit devoted to Ideas Worth Spreading. It started out in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader.

Of shampoos & strength

I love it when advertising sends a feel good message! Who doesnt? So I came across this inspiring ad made by Pantene (Philippine)- I thought to myself Shampoo ad ok another product that focuses on women looking pretty with some celebs thrown in (Yawn). But this one was different . I loved it as a woman & as an objective marketing enthusiast! This ad is exhorting women to not let haters, prejudices & labels hold them back. It boldly displays our distorted perceptions & encourages women to rise above those labels.

You might remember how dove connected to “real” women by running the love your self kinda ads? I think Pantene is pushing those boundaries by asking women to be strong & shine. I love it & am sure many other women out there will love it too! Thats just smart branding right there for you! Perfect emotional connect by just being smart, creative and most importantly by understanding the pulse of the customer. In the end the tag line “Be strong & shine” kinda reminded me of one of my favourite lines by Marianne Williamson. Below is the excerpt i was reminded of:

“We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

I know it might sound like a long leap & much ado about an ad made to ultimately earn bucks for a beauty product. But it made me feel good, it reminded me of the above poem that has always given me strength and also improved the shampoo’s top of mind recall for me so i would say its thumbs up for this ad. In times when it is so much easier to objectify women or make them feel insecure, i appreciate this ad that takes the road less traveled by . It might just make the difference for this brand.Hope you enjoyed it too! Sigh I just love good advertising/Marketing!

Will you still love me ?

Song 1 for today! .. Damn good music & voice overcome the confused,shallow principle behind the lyrics in this one.

That was my first impression of the song but then i got to thinking. You know what? This actually Sounds like a real woman. Not a “keep me & my thoughts on a pedestal” kind but one with the “cute crazies”. Yes guys, we women like to believe there is such a thing as the “cute crazies”!
She is one of us – this gal.

This woman with all her faults,desires & all the love in her heart is just… so many real women!
First things first for the lady- She wants to know that she will be loved when her shine is dimmed.That is so her number one concern! She asks this every now & then and in intervals affirms that she believes that he will! This vacillation between doubt & certainity exists till the very end .
She cares for her guy so fully , impractically & with childlike innocence.. she even contemplates negotiating with the saints to reserve a little piece of heaven for him. (& oh yeah, she is damn confident she is getting a ticket to heaven, its just him! He needs her help getting in 😉 I like this dame! She is like aye! You know its cause of me you get to enter all the clubs, what makes you think Paradise is gonna be any different?)

She thinks of him & sings first of his “grace” .. & that single simple word encompasses sterling qualities of a real man better than some other lengthier adjectives. Then she talks about his face (maybe cause it rhymes with grace?) & how he makes her want to party all night long.. an expression that sounds vapid but may just be an inadequate description of the happiness he evokes. The lightness of feet that the knowledge of being loved and being in love brings.

Come to think , this might be a song with depth hidden in clear sight.. or then maybe not.But her compelling voice makes me believe , it cant be just about the dude’s face!

So what made me think up all this stuff on a Sunday afternoon? Lets just say .. I’m a very practical girl with a deep abiding love for impossibly high heeled shoes!!
Make what you will of it 😉 Enjoy the song!

just_thinking_about_you_by_basistka-d37oxhs

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